While a few of your advertising efforts will be organic, others require a committed advert spend by way of social, offline, or with a retail media network. This section will look at the most typical advertising methods by CPG manufacturers and supply a unique perception into every. The old search engine optimization adage is as apt as ever; if you’re not first, you’re nowhere. When you can draw upon 20+ years of advertising and advertising expertise like Emily can, there’s nearly no challenge she hasn’t confronted. This is plainly evidenced by her acoustically gifted husband and two youngsters relegating her to tambourine responsibility throughout household jam sessions.